Ashley Nordman

Ashley Nordman is an esthetician and entrepreneur who founded her own skincare line called AN Skin. In addition, she’s a social media influencer with a personal page where she shares skincare, health, beauty, and fitness tips. With a dedicated following of 200K+, we worked to distinguish her personal brand from her business brand centered around her skincare line. Ashley desired a clean, joyful aesthetic with pops of color, playful fonts, aiming for an approachable vibe that delivers easy-to-understand, valuable information to her engaged audience. Her following is heavily female, so we went with playful feminine approach making sure each post was fresh and playful. Beyond her personal brand and social pages we created a podcast cover for a new podcast she launched in 2024 called "Not Ashamed". She wanted something happy and girly similar to her personal page that represented the tone and brand of her new venture. Lastly, I have included business cards we did which is a departure from her personal brand, but leans more into her AN Skin brand. She wanted business cards that represented her skincare brand and a more professional representation of her as the CEO. We printed these on a heavy card stock with a UV spot varnish on the white AN logo to speak to the premium quality of her products and brand which is separate than her personal brand.